The Psychology Behind Mobile Wallet AdoptionIncentives and incentives such as price cuts, cashback and commitment factors can be powerful motivators for mobile wallet fostering. Nonetheless, the precise elements that drive mobile purse adoption are still an enigma.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this res

The Psychology Behind Mobile Budget AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. However, the specific elements that drive mobile pocketbook adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this rese